Sports & Retail

Fairway to Heaven: Sports Brand Founders & Agent Strategies

A conversation with Earl A. Cooper, Joe Aiken, and Olajuwon Ajanaku, moderated by Mac Morse.

Joe Aiken

Executive Creative Artists Agency

Joe is an experienced talent advisory, executive recruitment, and organizational design professional. Current focus is on C-suite (CEO, COO, President, and Functional Leaders) work for clients across sports teams/franchises, leagues, colleges, sports venues, international sports federations, agencies, sponsors, media conglomerates, technology and data businesses, betting & gaming, startups, major events organizing committees, and bid teams around the world.

Olajuwon Ajanaku

Co-Founder Eastside Golf Co.

Olajuwon Ajanaku, the Co-Founder of Eastside Golf grew up in East Atlanta. He gained a golf scholarship to Morehouse College and won a National Championship alongside his co-founder. After graduating with a degree in accounting, he worked in Commercial Finance for many years. Olajuwon left the corporate world however to fully embark on entrepreneurship that would support his own dream to turn pro in golf. As a result, Eastside Golf was formed.

Earl A. Cooper

Co-founder Eastside Golf Co.

Earl is a PGA Professional and currently ranked as one of the best young teachers in America by Golf Digest. He has worked as the first African American golf professional at Detroit Golf Club and Wilmington Country Club. He graduated from Morehouse College where he and Olajuwon played on the golf team and won a National Championship.

Mac Morse (Moderator)

1Y Student Columbia Business School