Elevate Conference

Connecting The Black Business Community

April 5-6, 2019

Beauty & Grooming Panel

The Beauty & Grooming Panel aims to educate attendees on the future of the beauty industry as it shifts to cater to and target diverse consumers. The hope is to provide our attendees with insider knowledge to empower black students and professionals interested or actively pursuing careers in the beauty industry. Accordingly, we have invited a range of speakers, from founders and senior executives, within the beauty space to facilitate this discussion.


Grace Eleyae

Founder & CEO of Grace Eleyae satin-lined caps

From assistant to CEO, Grace Eleyae turned what she viewed as her biggest disadvantage into one of her greatest opportunities.  In 2014, as a solution to her completely damaged, broken and dry hair, Grace did the big chop (gulp). It gave her the courage to live the life she wanted regardless of negative external influences. In other words, it gave her the courage to live confidently. That same year, she created the Slap (Satin-Lined Cap)® as a solution to a very real problem in her life--hair breakage. Since then, Grace and her products have been featured on ABC’s The View, The Today Show, ELLE Magazine, New York Magazine, ABC News, Allure Magazine, Teen Vogue, Essence, Refinery 29, Huffington Post, and more. 

 In just over 4 years, the company has sold more than 700,000 products to over 250,000 people worldwide. Grace has broadened her product line to satin pillowcases, satin scrunchies, satin-lined baseball hats and more versatile luxury satin hair protective products that are designed to combine style, comfort and functionality for the modern woman.


Cashmere Nicole

Founder & CEO of Beauty Bakerie

A powerful story of resilience and inspiration, Cashmere Nicole founded Beauty Bakerie in 2011 with the mission to be sweet and sweeten the lives of others. During a challenging, but successful fight with breast cancer, Cashmere became extremely health conscious and research-driven about the products we put in and on our bodies. The Beauty Bakerie brand is a direct reflection of Cashmere’s perseverance and passion for both high quality, healthy ingredients that enhance the beauty in everyone, every day. Cashmere continues to grow her global brand which is now sold in over 700 locations. She embodies the sweet life not only by developing crueltyfree, all-inclusive cosmetics but more importantly while implementing initiatives such as the 501(c)3, Sugar Homes that she founded in 2016 which supports the needs of orphaned children worldwide.


Sarah Henry

Senior Vice President & GM of Fresh Cosmetics

Bio coming soon!


Maloni Goss

Head of Accounts, Beauty & Fragrance at Chanel

Maloni Goss is the Head of Fragrance and Beauty Accounts for CHANEL Inc. where she oversees strategic investments and partnerships with Multi Brand Retailers like Nordstrom, Neiman Marcus, and Saks Fifth Avenue.

Maloni has had an extensive career in retail and luxury goods. She spent the first part of her career in buying and merchandising at both Gap Inc. and Polo Ralph Lauren. After business school, Maloni joined CHANEL Inc. where she held various roles including Director of Corporate Strategy and Director of Fashion Strategy and Business Development. In 2014 Maloni joined SUNO, an emerging designer brand as their COO where she oversaw all aspects of business. Maloni then went on to launch her own consulting agency, Goss Strategic Advisors, where she counseled luxury brands under $20 Million in Revenue like Sheryl Lowe Jewelry, EB Florals, Natalie Martin and Michelle Waugh. She returned to CHANEL Inc. in 2018.

Maloni has an M.B.A from Columbia Business School (c/o 2008), and a Bachelor of Arts from Spelman College.


Julee Wilson (Moderator)

Fashion & Beauty Director at ESSENCE magazine and ESSENCE.com

Julee Wilson is the Fashion & Beauty Director at ESSENCE magazine and ESSENCE.com. She oversees the brand’s vision for style and beauty from daily posts on the website to its stunning monthly editorials and covers. Wilson was previously the Senior Fashion and Beauty Editor at The Huffington Post — and before that spend several years as a fashion editor at Real Simple magazine. Her writing has appeared in InStyle, Conde Nast Traveler, Business of Fashion, and The International Journal of Fashion Studies — just to name a few. Wilson has also lent her voice on national and international television shows including: CNN, The Today Show, Fox News, and CBS Early Show. She received her B.A. in Leadership Studies from the University of Richmond and is an alum of Stanford’s former Professional Publishing Course. Wilson serves on the advisory board for Harlem's Fashion Row and is a member of Alpha Kappa Alpha Sorority, Inc. She resides in Harlem with her brilliant husband, dope four-year-old son, and a massive shoe collection. 


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