The Business of Influence – Owning the Culture We Create

Annelise Campbell is the CEO & Founder of CFG, a culture-driven influencer marketing agency redefining talent management and brand collaborations. Under her leadership, CFG ensures impact, authenticity, and representation are at the core—specializing in both talent management and brand partnerships to help underrepresented creators scale their businesses while guiding brands in crafting meaningful, inclusive campaigns.

Prior to founding CFG, Annelise built world-class influencer strategies for brands like NARS Cosmetics, Hyatt, L’Oréal, and Pepsi. Witnessing the industry’s diversity gap firsthand, she launched CFG to change the narrative—giving brands and talent a strategic partner committed to representation and measurable success. Under her leadership, CFG has grown into a global multi-million dollar agency, been recognized as a Top Creator Agency of 2024 by Business Insider and Beacons, and helped creators build sustainable, seven-figure businesses.

Beyond CFG, Annelise speaks on topics of representation, equity, and inclusion in marketing and entrepreneurship, sharing insights on building impactful, culturally relevant campaigns. Her expertise has been featured in Adweek, Essence, and Business Insider and more, and she continues shaping conversations on the future of work as the co-host of Am I On Mute?, a podcast spotlighting industry leaders driving change. She is a guest lecturer at NYU and CCNY’s Branding + Integrated Communications (BIC) program and a member of Ernst & Young's EAN network and Fortune & Forks, a community for ambitious women of color.

Anesha is the Influencer, PR, and Experiential Lead for Vaseline, shaping how the brand connects with culture through creators, influential voices, and earned storytelling. She began her career in merchandising at Target, where she helped build and scale brands through trend‑driven assortment planning and a deep understanding of how culture shapes consumer behavior — a foundation that now anchors her approach to integrated influence.

In her current role, Anesha oversees influencer marketing, public relations, and experiential programming, leading the development of multi‑channel campaigns across major brand and cultural moments. She identifies the right creators and talent partners, designs high‑impact activations, and shapes cohesive storytelling frameworks that enhance relevance and authenticity. Her work spans strategic media engagement, social‑first content strategy, and the cultivation of strong relationships across the creator and media landscape.

Known for raising the creative bar across every touchpoint, she is recognized for her ability to balance strategic rigor with cultural intuition.

Deeply passionate about elevating diverse voices, Anesha champions creators whose perspectives broaden representation and reflect the communities' brands aim to serve. She brings a culturally aware, creator‑first lens to every initiative and is committed to ensuring that brand storytelling mirrors the richness and complexity of real audiences.

Scot Louie is a tastemaker in every sense of the word—an author, celebrity stylist, and digital creator whose influence spans fashion, food, and culture. With a career built on bold vision and unfiltered authenticity, Scot rose to prominence as a celebrated stylist to some of the most dynamic names in entertainment before seamlessly transitioning into the culinary space.

In 2018, he launched DinnerPlus, a virtual food board that quickly became a viral sensation thanks to his magnetic personality and signature “Oh, wow!” catchphrase. What began as a playful passion project grew into a full-fledged lifestyle brand, culminating in the launch of his Oh, Wow Spices by Scot Louie—a bold, flavor-forward line that pays homage to the joy and spontaneity of cooking with community.

His debut cookbook Tastemaker—a vibrant celebration of culture, creativity, and comfort food—debuted at #1 on Amazon, cementing his place at the intersection of taste and storytelling. Now, Scot is expanding the DinnerPlus universe with a highly anticipated podcast series that brings his signature wit and warmth to the mic.

With a voice as sharp as his eye, Scot Louie continues to shape the cultural landscape—one look, one dish, and one “Oh, wow!” at a time.

Internet “it girl,” creator, and entrepreneur Allyiah Gainer is quickly becoming a standout voice in the digital beauty and fashion space. Born and raised in Panama City, Florida, Gainer briefly attended Florida A&M University, where she began working as a makeup artist. This experience sparked her YouTube journey, where she started creating fashion hauls and GRWM content that resonated with viewers. Over time, she built a highly engaged community, growing her platform to more than 2 million followers. Known for seamlessly blending luxury fashion with everyday comfort, Allyiah has a unique ability to make mass retailers feel aspirational, attracting a wide and diverse audience. Beyond content creation, she invests in real estate and continues to build her brand as an entrepreneur, with ambitions to expand further into luxury and traditional fashion spaces. A favorite among brands, Allyiah has partnered with Amazon, Armani Beauty, Jimmy Choo, Marshall’s, Viverelle, PHLUR, and is a member of the 2025 Kérastase Squad. Her strong audience connection has led to major opportunities, including speaking at sold-out Sip N’ Slay events and hosting a sold-out Atlanta meet-and-greet. In 2025, she partnered with Dossier to co-create two fragrances “Better Days” and “Of the Hour” both of which sold out within hours. Allyiah continues to create raw, authentic content while splitting her time between NYC, London, and Dubai.